In the realm of television and film, a compelling title sequence can transcend mere lists of names to become a memorable work of art. These short openings not only set the tone for the story but also embed deep thematic elements through creative use of sound, motion, and visual design. Beyond their aesthetic appeal, title sequences create an emotional prelude, engaging viewers and seamlessly transporting them from their reality into the narrative world.
Experts like Karin Fong, Justin Sottile, and Katie Rominger, who bring an array of dynamic design and storytelling expertise, are now evaluating these opening masterpieces as judges in a prestigious new category at the PRINT Awards. This category celebrates the sophisticated craft of title sequence design, drawing attention to its powerful impact in the television and film industries.
Karin Fong, a renowned name in the industry, has shaped the beginnings of many popular productions with her visionary direction. An Emmy award-winning designer, Fong’s portfolio includes iconic titles for major films and TV shows such as “Percy Jackson and the Olympians,” “Little Fires Everywhere,” and “Spider-Man: No Way Home.” A founding member and creative director at Imaginary Forces, Fong has mastered the blend of live-action and animation, carving out a unique niche in visual storytelling.
Complementing Fong’s extensive film and television work, her contributions also span various media and have been recognized by prestigious institutions, showcasing her work at forums like the Cooper-Hewitt National Design Museum and SXSW.
Justin Sottile, Creative Director at Pearlfisher, enriches the jury with his versatile background in motion and CGI. Sottile’s career trajectory, from the School of Visual Arts at Virginia Tech to New York City’s bustling branding scene, speaks to his talent in evolving media forms. His passion for genuine emotion and perfectly timed soundtracks enhances his storytelling, creating impactful and engaging visual narratives.
Katie Rominger, a design director at Jones Knowles Ritchie, brings a strong foundation in branding and design strategy to the table. With experience at renowned firms, including Pentagram, and extensive work for clients like Walmart and Scholastic, Rominger’s expertise lies in crafting distinctive brand identities that resonate across multiple platforms.
As judges, Fong, Sottile, and Rominger are set to evaluate submissions that highlight innovative techniques in title sequence design. Their extensive backgrounds underscore the importance of this often-underappreciated art form and stress the integral role it plays in branding and storytelling.
With the late entry deadline looming on February 25, the PRINT Awards offer a platform for creators to present their work, challenging the norms of traditional title design. As industry leaders and creative minds converge, the competition promises to uncover and celebrate the next wave of exceptional visual narratives and innovative artistic expressions.
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