Las Vegas, Nevada – The 2025 Audio & Radio competition will convene some of the most creative minds from around the globe at Encore @ Wynn Las Vegas, with judging set to occur from September 25 to October 3. Leading the jury is Sbu Sitole, chief creative officer at The Odd Number in Johannesburg, who brings extensive experience from serving on high-profile awards juries.
Sitole, a co-founder of The Odd Number, has a distinguished background in the advertising world. His agency recently earned recognition as the Independent Agency of the Year for Africa and the Middle East in the 2024 Loerie Awards. “Radio and audio hold a special place in my heart,” Sitole said. “The ability of audio to create immersive experiences through sound is something I cherish. I anticipate ideas that challenge norms and elevate the entire category.”
The evolving landscape of audio and radio continues to push boundaries, offering innovative formats to engage audiences. Podcasts, for example, have transformed how listeners consume content, providing flexibility to choose when and where to engage with various topics.
Barbara Levy, president of LIA, expressed her enthusiasm for Sitole’s leadership, stating, “Having Sbu as our first South African Audio & Radio Jury President onsite in Las Vegas is a tremendous opportunity. His passion for the medium, combined with a talented jury, promises to highlight exceptional ideas and craftsmanship.”
The competition’s jury features an impressive lineup of industry professionals, including:
– Chad Broude, co-founder and co-chief creative officer at Highdive Advertising in Chicago
– Paul Chan, chief creative officer at Cheil Hong Kong
– Vanya Drakul, partner, sound director, and composer at PIRATE SOUND in Toronto
– Ian Jeffreys, executive producer and partner at TEMPEST Original Music & Sound in Brooklyn
– Hope Malloy, global executive creative director at Grey
– Stephen Rogers, creative director at Droga5 in Dublin
– Roxane Schneider, creative director at FCB New York
– Eloise Smith, executive creative director at The Oliver Agency in London
– Marielle Wilsdorf, partner and managing director at Scholz & Friends in Hamburg
As the 2025 Audio & Radio competition approaches, anticipation builds for the groundbreaking work that will emerge from the deliberations of this esteemed panel. With groundbreaking ideas on the horizon, the industry remains eager to see how sound continues to evolve in capturing and retaining the attention of listeners.
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