Busan, South Korea — The MAD STARS festival, an international celebration of marketing, advertising, and digital content, has unveiled its Final Jury for the upcoming 2025 edition. This year’s competition is expected to see participation from 336 jurors representing 75 countries, with 34 experts selected as the Final Judges to evaluate entries in person.
The Final Jury will assess standout submissions from around the globe across a range of categories, including film, print, design, AI, and sustainability, among others. The judges have been organized into six thematic groups, emphasizing a multidisciplinary approach to the evaluation process, which will culminate in the selection of the festival’s award winners.
Among the judges for the Film, Diverse Insights, Branded Entertainment, Game, Music, and Sports categories are prominent industry figures like Alex Abrantes, Chief Creative Officer for North America at Iris Worldwide, and Andrea Ogunbadejo, President of Eva Nosidam – VaynerX. Other notable jurors include Erik Reiff, Chief Creative Officer at Black Cat White Cat Music, and Hyejin Kwon, Group Creative Director at HSAD.
In the Print, Radio & Audio, Design, Direct, Strategy, and Sustainable Development Goals (SDGs) categories, professionals such as Ashish Chakravarty, Executive Director at McCANN India, will lend their expertise. Jiho Park from Daehong Communications and Minseok Seo from TBWA KOREA are also set to join this distinguished panel.
The Interactive, Mobile, Data Insight, Social & Influencer, Integrated, and Innovation categories will be judged by a talented group that includes Alejandro Di Trolio, European Creative Chairman at Cheil, and Joseph Lau, Global Head of Creative and Design for OPPO. Their collective insights are expected to enrich the evaluation of various innovative entries.
The panel for Outdoor, PR, Brand Experience & Activation, Media, and Commerce will feature industry leaders like Tawana Murphy Burnett from Meta, and Sandipan Bhattacharyya, Chief Creative Officer at MONKS. The diverse backgrounds and expertise of the jury members will contribute to a comprehensive review of the creative works submitted.
The evaluation process for MAD STARS 2025 will take place in three stages, beginning with online judging. The Final Jury will convene in Busan on August 25 for the final evaluations, with the winners to be announced during the MAD STARS Awards Show on August 29.
With the festival attracting creative minds from around the world, this year’s edition promises to highlight groundbreaking work and usher in innovative marketing strategies that resonate globally.
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