Chengdu, China — British television producer Mal Young, currently chairing the television drama jury for the second Golden Panda Awards, shared his enthusiasm for the event and its potential to make a significant impact on the international cultural scene. Young, known for his extensive work in television, believes that these awards can elevate the global presence of Chinese storytelling alongside prestigious accolades like the BAFTAs and the Emmys.
The Golden Panda Awards, which take place this year from September 12 to 13, are organized by the China Federation of Literary and Art Circles in collaboration with the People’s Government of Sichuan Province, which will serve as the event’s permanent host. The awards aim to foster international communication through film and television, showcasing shared human experiences while celebrating Sichuan’s unique cultural identity, notably its giant panda brand.
Young emphasized the awards’ role in inspiring new talent within China. He noted that the visibility generated by such an event could motivate aspiring writers, directors, and actors to engage with the television industry in innovative ways. “I think this can only be the beginning of something huge,” he said, highlighting his hope for increased participation in creative storytelling.
Notable Chinese director Chen Kaige serves as the president of the general jury, which commenced final evaluations on September 8, selecting winners across four main categories: film, television drama, documentary, and animation, in addition to two special jury awards. Final results will be announced on September 13.
Young remarked on the award’s unique opportunity to delve into a culture often overlooked. “I never knew the extent of high-quality television being produced in China,” he said, praising the diverse narratives offered in contemporary and historic storytelling. He expressed excitement over discovering engaging content that resonates with global audiences.
The producer argued that the world is eager for authentic, regionally sourced stories like those emerging from China. He believes these narratives can reach new audiences and provide fresh perspectives. “China’s storytelling legacy, with thousands of years of history, offers insights and entertainment that many have yet to explore,” Young noted, advocating for stories that transcend conventional frameworks.
This year’s Golden Panda Awards have attracted widespread interest, receiving 5,343 entries from 126 countries and regions, with 73 percent of submissions coming from international sources. Young expressed his excitement over the significant number of nominees, indicating the serious commitment to the quality of television being recognized today.
He added, “This event’s growth and the enthusiasm around it are vital for the future of Chinese television. The awards rightly deserve a global profile.” With such a diverse range of contributors and stories, Young feels that the Golden Panda Awards could set the stage for a new era in international television.
The Golden Panda Awards promise to be a landmark occasion, showcasing talent from around the world and highlighting the impact of cultural exchange through storytelling.
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