Stockholm, Sweden – The prestigious ABBY Awards, energized by its collaboration with One Show, has unveiled its top choices for jury chairs for the upcoming 56th edition, selecting internationally recognized creative leaders from Sweden and France. Björn Ståhl and Youri Guerassimov have been tapped for key roles, bringing their extensive experience and celebrated innovative approaches to the anticipated awards ceremony.
Björn Ståhl, presently the Chief Creative Officer at Uncommon Creative Studio in Stockholm, will serve as the Jury Chair for the Still Print category. Ståhl boasts a remarkable career spanning over three decades, having clinched more than 250 awards, including prestigious honors like the Titanium and Grand Prix at Cannes, along with 2 Black Pencils from D&AD. His creative leadership at INGO notably propelled the agency to high ranks on international lists, celebrating innovation and creative excellence.
Ståhl’s tenure in the advertising industry is marked by significant stints at Lowe in both Stockholm and London followed by a 19-year stretch at INGO where he was both CCO and a board member. Under his leadership, INGO not only achieved acclaim and high rankings but also received numerous awards at major industry competitions.
Adding to the international flavor of the awards, Youri Guerassimov will chair the Integrated category. Over his career, Guerassimov has become one of the most adorned French creatives of his generation. His trophy case includes 2 Cannes Lions Grand Prix, 3 D&AD Black Pencils and a White Pencil, One Show Green Pencil, and numerous other accolades which speak to his expansive and effective creative impact.
Guerassimov launched his professional journey at CLM/BBDO in 2004, and together with Gaetan du Peloux, has spearheaded numerous recognized campaigns for a range of both national and international brands. His former roles include serving on the jury of the Andies, examining some of the industry’s most compelling work.
Organizers revealed that this year’s edition of the ABBY Awards will feature entries spanning 24 categories within the Media ABBYs and 23 within the Creative ABBYs. Three new categories have been introduced under Media ABBYs which include Small Budget Big Impact, Sports Marketing, and Micro Marketing, reflecting the evolving landscape of media and advertising.
The esteemed awards ceremony is set to unfold on May 21 – 23, 2025, in conjunction with Goafest, inviting industry leaders and creatives across the globe to celebrate excellence in advertising.
These appointments underscore the ABBY Awards’ commitment to fostering a global standard of excellence in the advertising industry, highlighting the intricate blend of creativity and strategic innovation that stands behind effective brand communication.
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