GUNTUR, India — Andhra Pradesh’s traditional craft, represented by the ancient art of ‘Etikoppaka Bommalu’ (eco-friendly wooden toys), received nationwide acclaim, winning third prize in the jury category at the Republic Day parade held in Kartavya Path, New Delhi, on January 26, 2025. This marks a historical moment for the state as it garners this accolade for the first time in three decades, a significant recognition announced by the Ministry of Defence.
The tableau that stole the spotlight was an embodiment of the state’s rich cultural tapestry, spotlighting the 400-year-old toy-making tradition from the small village of Etikoppaka. The display, curated by the Information and Public Relations Department of Andhra Pradesh, was intricately designed to captivate and educate audiences on the state’s dedication to preserving its heritage through its handicrafts and handlooms.
Strategically placed at the front of the tableau was a statue of Lord Ganesha, symbolizing new beginnings and prosperity, while the rear highlighted Lord Venkateswara, invoking a divine connection. The tableau was further embellished with traditional symbols like the Bobbili Veena and exquisite Telugu jewelry, showcasing the region’s artistic diversity.
Accompanying the visual spectacle was a specially composed song that resonated with the spectators, adding an auditory layer to the visual narrative, enhancing the overall cultural expression of the tableau during its journey along Kartavya Path.
Behind the scenes, the recognition was the result of meticulous planning and execution by the state’s Information and Public Relations Department. Kiran Kumar, the Joint Director of the department, stressed the careful consideration of every detail that went into the tableau, from color schemes to the cultural elements displayed. “Etikoppaka toys are more than just playthings; they are handcrafted gems that embody the spirit and tradition of our state,” Kumar explained.
The successful showcase at the Republic Day parade not only highlighted the timeless craft of toy-making but also played a crucial role in promoting Andhra Pradesh’s handicrafts on a global stage. The tableau’s reception, both on social media and among the physical audience, underlines the widespread appreciation and potential for increased tourist and cultural interest in the region.
This achievement serves as a reminder of the significant cultural contributions that regional crafts can make, bridging generations and geographies. As Andhra Pradesh rejoices in this national recognition, it also sets a precedent for other states to preserve and promote their indigenous arts and crafts in similarly impactful ways.
The story of Etikoppaka Bommalu on the grand stage of India’s Republic Day not only celebrates artistic prowess but also ignites interest in the cultural wealth of the lesser-known regions of the country, potentially steering them towards sustainable tourism and global recognition in the arts and crafts sector.
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