Las Vegas, Nevada — The 2025 London International Awards (LIA) is set to break the mold of traditional judging processes with its unique approach, operating without any pre-judging. Judges will gather in Las Vegas from September 25 to October 3 at the Encore at Wynn, where they will assess every submission starting from Round 1.
Marco Venturelli, a prominent figure in the creative industry, will lead the judging panel in the Non-Traditional Category. Venturelli holds multiple prestigious titles, including Global CEO and Chief Creative Officer of Leo, as well as CEO and CCO of Publicis Conseil in France. His extensive experience includes serving as a jury president or juror for renowned awards such as D&AD, Cannes Lions, and the Eurobest, contributing to his reputation as a top influencer in the field.
Venturelli’s accolades include numerous awards and recognition, highlighted by two Grand LIAs in 2024 and being named the top Chief Creative Officer by D&AD that same year. As Non-Traditional advertising continually evolves, Venturelli emphasizes the necessity for creatives to challenge conventional methods and generate innovative solutions aimed at surprise and engagement.
“Non-Traditional may be the name of the category, but it’s also the best compliment you can give to an outstanding piece of work,” Venturelli noted, reflecting on the category’s creative expectations. Under his leadership, the panel is anticipated to foster a vibrant exchange of creative ideas and perspectives.
Barbara Levy, president of LIA, expressed confidence in the caliber of the judging environment, stating that a gathering of passionate creatives would ensure that only the most inventive works receive recognition. “When you fill a room with very creative people who are passionate about pushing the boundaries of creativity, mediocrity will not survive,” she said.
The 2025 Non-Traditional Jury includes a diverse group of highly respected professionals in the field. Alongside Venturelli, the panel features:
– Brynna Aylward, Chief Creative Officer at adam&eveDDB in New York
– Jao Bautista, Executive Creative Director at Propel Manila
– Neil Clarke, Creative Partner at Leagas Delaney in London
– Reed Collins, Chief Creative Officer for APAC at Ogilvy in Hong Kong
– Arnya Karaitiana, Creative Director at Kaiarahi Maori, Special Group New Zealand in Auckland
– Maiya Kinoshita, Creative Director at TBWA\Media Arts Lab in Tokyo
– Matt Murphy, Global Chief Creative Officer at 72andSunny
– Andres Ordonez, Global Chief Creative Officer at FCB
– Courtney Richardson, Creative Director at Droga5 in New York
– Marjorieth Sanmartin, Chief Creative Officer at Philipp und Keuntje in Hamburg
– Christian Sánchez, Chief Creative Officer at VML Peru in Lima
As the LIA gears up for its 2025 event, the anticipation surrounding the innovative quality of submissions promises to elevate the standard for Non-Traditional work. The festival highlights the continued need for fresh ideas that connect with audiences in unexpected ways, proving that creativity remains a driving force in the industry.
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