Cannes, France – Keka Morelle, the chief creative officer at Ogilvy Latam, has been appointed as the President of the Outdoor Lions Jury at the Cannes Lions International Festival of Creativity. This role highlights her significant influence and leadership within the global advertising industry.
Morelle’s new position is a testament to her extensive experience and innovative approach in the field. Her role will involve leading a panel of jury members tasked with evaluating some of the most groundbreaking work in the outdoor advertising category.
Expressing her enthusiasm for the appointment, Morelle remarked on the privilege of representing Ogilvy and playing a pivotal role in steering the future direction of outdoor advertising at such a prestigious event. She eagerly anticipates collaborating with fellow jurors to discover and celebrate outstanding creative ideas.
The Cannes Lions International Festival of Creativity is renowned as one of the most significant gatherings in the advertising and creative communications industry. Each year, the festival attracts professionals from around the globe who come to exchange ideas, gain inspiration, and celebrate the power of creativity in moving the world forward.
In her capacity as jury president, Morelle will guide discussions that pinpoint the evolving trends and challenges in the outdoor advertising sphere, setting benchmarks for creativity and innovation. Her leadership is expected to inspire rigorous standards of critique and recognition, highlighting works that demonstrate exceptional creativity and impact.
Morelle’s career, noted for its creative leadership and impactful campaigns, aligns with the festival’s commitment to fostering a deeper understanding of what drives industry progress. Her insights will be crucial in shaping the discourse at the festival, influencing how outdoor advertising is perceived and used in various markets worldwide.
Professionals attending the festival look forward to the insights and outcomes from the Outdoor Lions Jury under Morelle’s presidency, anticipating it will reflect broader shifts in media and public engagements.
The Cannes Lions International Festival of Creativity continues to serve as a vital platform for professionals seeking to push the boundaries of advertising and design. With leading figures like Keka Morelle at the helm, the festival is set to inspire a new wave of creative excellence.
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