Las Vegas, Nevada – The London International Awards (LIA) has announced the relaunch of its LIA Chinese Creativity Award, the premier global competition that acknowledges outstanding creativity in the Chinese language. This initiative aims to celebrate exceptional work across various media forms, reinforcing LIA’s dedication to recognizing innovative advertising ideas that stem from Chinese-speaking territories worldwide.
The newly revised awards program will accept submissions from any country, as long as the work is presented in Chinese. It will be judged exclusively by a panel of Chinese-speaking jurors who will evaluate entries between September 30 and October 3 at Encore at Wynn Las Vegas, coinciding with LIA’s global judging events.
In a move to enhance its impact, the award will introduce new categories and a refreshed judging framework designed to offer greater visibility for winning entries. LIA Chinese Creativity has also revealed the esteemed group of professionals who will serve as Jury Presidents in 2025, tasked with leading their juries to identify the most outstanding pieces of Chinese-language creativity on a global stage.
Barbara Levy, President of LIA, expressed excitement over the selection of these visionary leaders, noting their expertise and commitment to excellence. She emphasized that their involvement will ensure that groundbreaking Chinese-language work garners appropriate recognition and acclaim.
Originally launched in 2017, the Chinese creativity awards return with a renewed emphasis on innovation, cultural relevance, and craftsmanship across fields such as advertising, design, digital media, and branded content. The 2025 edition will feature a distinguished panel of regional creative leaders, all experts specializing in Chinese branding and communication, thereby maintaining high standards for evaluation.
The awards will uphold LIA’s tradition of impartiality and excellence, with all entries evaluated against the same international benchmarks as the global awards. Winners will receive the iconic award statue, finished in radiant red with gold, silver, or bronze bases.
An additional incentive for participants is that winners of the LIA Chinese Creativity Award will be included in Campaign Brief Asia’s Creative Rankings, positioning them among top creative talent globally. This accolade signifies the creation of transformative work that shifts the boundaries of creativity.
The judging panel for 2025 includes several high-profile individuals from various prestigious organizations. Their expertise spans across top creative roles at firms including Dentsu, Saatchi & Saatchi, and Yell Shanghai, among others. This diverse jury will ensure rigorous evaluation and uphold a standard of excellence in the submissions.
The entry system for the 2025 LIA Chinese Creativity Awards is now open, offering a 25% discount for entries submitted by June 30, 2025. After this date, standard fees will apply.
Submissions are welcomed from participants worldwide, provided the work was originally created and launched in Chinese. All entries must maintain their original format, as translated works in English will not be accepted.
For detailed information regarding early-bird deadlines, categories, fees, and full guidelines, interested parties are encouraged to visit the LIA website.
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