New York, NY – Ralph Lauren Fragrances has sealed a deal with New York Yankees team captain Aaron Judge to be the face of its new fragrance, “Polo Est. 67” eau de toilette. Judge, a five-time Major League Baseball All-Star and record-breaking slugger, will represent the sporty scent. Ralph Lauren, executive chairman and chief creative officer, expressed his excitement about the partnership, sharing how he was inspired by baseball players growing up in the Bronx. The fragrance, a blend of bergamot, vetiver, and pineapple, is a part of Lauren’s Polo Sport franchise and pays homage to the year the fashion house was founded.
Judge, who stands at 6-foot-7, stated that there is a unique connection between sports and fragrance because both provide sensorial experiences filled with emotion. He explained that sports, with its electric energy and adrenaline, and fragrance, with its ability to transport you to specific moments in time, share the power to evoke strong emotions. Judge’s involvement in the fragrance campaign comes as he continues to prepare for the upcoming baseball season during spring training.
To promote the fragrance, a TV commercial titled “Design Your Dreams” features Judge practicing his at-bats in an empty stadium. He is seen wearing Ralph Lauren’s classic fit T-shirt, Varick jeans, and a chino ball cap. The commercial emphasizes the message of not giving up and owning the moment when greatness calls.
The partnership between Ralph Lauren Fragrances and Aaron Judge underscores the intersection between sports and fashion. The Yankees captain is a Bronx native and a lifelong fan of the team. Ralph Lauren himself even threw the ceremonial first pitch in 2018, wearing pinstripes, against the Boston Red Sox. He received pitching advice from former Yankees ace David Cone, who famously threw a perfect game in 1999.
“Polo Est. 67” eau de toilette is now available in stores, with its refillable bottle designed in navy-blue and white, reminiscent of the Yankees uniforms. The fragrance adds a new dimension to Ralph Lauren’s portfolio, showcasing the brand’s ability to resonate with both sports enthusiasts and fashion lovers alike. As Opening Day approaches, fans can look forward to seeing Aaron Judge and experiencing the sensory journey of “Polo Est. 67” on and off the field.