Law Firms Shift From Public Statements to Action-Oriented Responses Amid Rising Societal Divisions

In recent years, law firms found themselves navigating complex societal events that demanded public response, such as the aftermath of George Floyd’s death and the October 7 attack on Israel. Law firm leaders and communication experts are increasingly realizing that mere statements of empathy may not suffice in today’s politically charged environment. Instead, a shift towards letting their firm’s culture and actions represent their stance is being observed. Katherine Wilson, the co-founder of Fractional CMO, and Cari Brunelle, founding partner at Baretz & Brunelle, highlight that the growing polarization of events is causing law firms … Read more