Artisans

MumbaI, India — Radhika Gupta, CEO of Edelweiss and a judge on “Shark Tank India,” has sparked controversy by calling out luxury brand Dior for alleged cultural appropriation related to its new Mukaish-embroidered overcoat. Priced at approximately ₹1.7 crore (around $200,000), the coat features traditional Indian embroidery techniques that Gupta asserts were completed by a team of 12 artisans over a span of 34 days, without proper acknowledgment of their contribution. In a passionate social media post on X, formerly known as Twitter, Gupta criticized Dior for what she termed “blatant cultural appropriation.” She expressed … Read more