Design

Unlocking Brand Power: Top Design Experts Gather to Judge Revolutionary Packaging at the 2025 PRINT Awards

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In the realm of consumer goods, the initial interaction between a product and its potential buyer is often silent yet significant. This first impression is not made through taste, smell, or performance, but through packaging. A well-designed package not only embodies the product it contains but also communicates the ethos of the brand, ensuring protection and functionality while setting the stage for consumer experience. From the contours of a bottle to the colors of a wrapper, effective packaging goes beyond mere aesthetics; it performs a pivotal role in guiding consumer choices and fostering brand loyalty. … Read more

Hamburg Hosts iF DESIGN AWARD 2025: A Showcase of Innovation and Sustainability in Design

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Hamburg, Germany – Over three days in Hamburg’s Schuppen 52, a group of experts congregated to deliberate upon thousands of designs entered in the iF DESIGN AWARD 2025, scrutinizing each under the lens of the competition’s cornerstone criteria: idea, form, function, differentiation, and sustainability. The final jury session, which capped months of rigorous evaluation that began with an online preselection of nearly 11,000 entries last December, halved the contenders and set the stage for selecting global leaders in design innovation. In this prestigious competition, entries spanned nine diverse disciplines ranging from product and communication design … Read more

iF DESIGN AWARD 2025: World’s Top Design Jury Integrates New Sustainability Criteria in Prestigious Global Competition

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Hannover, Germany – One of the global design community’s premier accolades, the iF DESIGN AWARD, has recently commenced its initial jury stage for the upcoming 2025 iteration. Since 1953, the iF Design, an esteemed independent design organization based in Germany, has hosted this coveted award. This year’s session began in December, featuring some of the most esteemed experts from various disciplines within the international jury, focusing significantly on sustainability. The event noticeably marks a significant evolution of the competition, incorporating a new set of sustainability benchmarks. These criteria, spearheaded by the new Global Head of … Read more