IAS

Inaugural MarkPrix Award Garners Top Minds in Advertising, Backed by Strategic Sponsorship from IAS

by

The inaugural MarkPrix, poised to become a marquee event in the advertising and marketing world, has garnered significant attention as The Mark Awards unveiled its jury line-up. As category sponsor, Independent Agency Selection (IAS) amplifies the event’s prestige, committing to its vision of celebrating strategic and innovative excellence in the industry. Johanna McDowell, Founder and CEO of IAS, praised the initiative: “The Mark Awards carve out a necessary niche that acknowledges the vast scope of advertising and marketing prowess. IAS’s partnership reflects our commitment to formulating strategic, enduring agency-marketer collaborations, underscoring leadership and forward-thinking in … Read more

Sisters in Service: IAS Officer Pari Bishnoi and Lawyer Palak Inspire Online Community, Championing Women’s Empowerment

by

New Delhi, India — In a society where the accomplishments of women are often heralded as benchmarks of progress, siblings Pari Bishnoi and Palak Bishnoi are setting remarkable examples. Pari, an officer in the Indian Administrative Service (IAS), and Palak, a practicing lawyer, have mesmerized their followers with their dedication and success, underscoring the increasing empowerment of women in professional domains traditionally dominated by men. The sisters hail from a modest background in Rajasthan, a state known both for its rich cultural heritage and its historical biases against female participation in the workforce. Against these … Read more