Logo Clash: Baylor University Sues Boston University Over Interlocking ‘BU’ Trademark
Boston, Mass. — Boston University is currently embroiled in a legal dispute over its use of a logo that bears a striking resemblance to that of Baylor University in Texas. The private institution filed a lawsuit claiming that Boston University has infringed upon its trademark by utilizing the interlocking “BU” logo for several of its sports programs, including volleyball and sailing. Baylor University has utilized this particular logo since 1912 and holds a federally registered trademark for it. The lawsuit emphasizes the similarities between the two logos, arguing that the confusion they create could mislead … Read more