"Legal Storm in New York: Retailers Challenge New Law Aimed at Combatting Surveillance Pricing"
New York is at the center of a legal battle regarding the ethics of personalized pricing in retail, triggered by the introduction of the Preventing Algorithmic Pricing Discrimination Act. This legislation mandates that businesses disclose to consumers when pricing is determined using personal data, including shopping habits and location details. The core message, stating, “This price was set by an algorithm using your personal data,” has ignited controversy within the retail sector. The National Retail Federation (NRF) last month filed a lawsuit against the state, entreating that the law’s required disclosure is misleading and evokes … Read more