Cannes Lions Concludes: Matthias Spaetgens Celebrates Craftsmanship and Highlights Looming Industry Trends
CANNES, France — The final day of the Cannes Lions International Festival of Creativity finds industry leaders enjoying award ceremonies and networking events while reflecting on pivotal moments from the week. Matthias Spaetgens, the chief creative officer at Scholz & Friends and jury president for the Industry Craft category, shares insights gained during the festival about creativity and craftsmanship. Spaetgens has played a key role in evaluating entries for the Industry Craft Lions, awards that honor exceptional artistry and technical skill behind creative campaigns. This year’s Grand Prix in the category was awarded to “Nigrum … Read more