In the realm of consumer goods, the initial interaction between a product and its potential buyer is often silent yet significant. This first impression is not made through taste, smell, or performance, but through packaging. A well-designed package not only embodies the product it contains but also communicates the ethos of the brand, ensuring protection and functionality while setting the stage for consumer experience.
From the contours of a bottle to the colors of a wrapper, effective packaging goes beyond mere aesthetics; it performs a pivotal role in guiding consumer choices and fostering brand loyalty. In the competitive echo of the marketplace, where myriad products vie for attention, packaging stands as both an art and a strategic business tool. It narrates a brand’s story, signals its values, and broadcasts its quality—all in the blink of an eye.
With 2025 on the horizon, the PRINT Awards are gearing up to recognize excellence in this crucial aspect of product marketing. The esteemed jurors in the Packaging Design category bring with them a wealth of experience from their work with leading brands and their contributions to influential design and business circles.
Among these jurors is Gage Mitchell, a figure synonymous with impactful design and sustainable business strategies. As the founder and creative director of Modern Species, Mitchell has dedicated his career to assisting brands in scaling their influence sustainably. His work reaches beyond simple design; he focuses on crafting narratives and solutions that aspire to a regenerative future for the community and the globe. Mitchell’s commitment extends into his role as host of the “Brands for a Better World” podcast, offering a platform to businesses that share his vision.
Jadalia Britto, another prominent juror and head of design for North America at Colgate-Palmolive, is celebrated for her visionary approach to design. Recognized by Fast Company as one of the Most Creative People in Business in 2021, Britto has a rich background working with giants like Procter & Gamble and Google. Her role as an educator at Georgetown University and her involvement in groups like the RSA Decolonizing Design Coalition highlight her drive to merge design with positive social impact.
Adding to the diversity of perspectives on the panel is Juan Carlos Martínez, the creative force behind the visual identity of over 80 brands at PepsiCo Foods LatAm. Martínez’s career trajectory includes a transformative stint at Interbrand, where he reimagined global brands through innovative strategy and execution. His philosophy views challenges as opportunities, fostering a culture of creativity and collaboration that engenders enduring brand impacts.
Entrants in the PRINT Awards’ Packaging Design category can submit their work across various materials including paperboard, glass, metals, and sustainable options. The competition addresses design professionals eager to showcase their innovative packaging solutions in a forum that appreciates the profound influence of well-crafted design.
As the deadline for submissions approaches, anticipation builds among the jurors and participants alike. All eyes on the awards look forward to celebrating the creative excellence that shapes everyday experiences through design.
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