Los Angeles, CA – In the city known as much for its entertainment glitz as for its dynamic business culture, a distinguished group of women executives in communications is set to evaluate what brands have excelled in appealing to the female consumer over the past year. These leaders will serve on the juries of the Gerety Awards, a global competition recognizing excellence in advertising from a female perspective.
Named after Frances Gerety, the creative mind behind the enduring De Beers slogan “A diamond is forever,” the Gerety Awards were inaugurated in 2019. Their fundamental premise reflects a crucial market insight: women make up 80% of consumer purchasing decisions worldwide. By leveraging the perspectives of its all-women juries, the awards aim to spotlight advertising that resonates most significantly with this powerful demographic.
Lucía Ongay, a journalist and co-founder of the awards, emphasized the importance of understanding what captivates women in advertising. “Recognizing what appeals to the world’s most influential purchasing group does more than just highlight good campaigns; it drives businesses forward,” she said.
This year’s evaluations are being held across 15 cities worldwide, including New York, marking the third instance that Los Angeles leaders will gather to deliberate on the entries. These sessions, extended across various cities, underscore the awards’ commitment to diverse and inclusive perspectives in the advertising sector.
The categories under consideration, referred to as “cuts,” encompass a wide array of sectors including entertainment, health, humor, media, and pharma, with this year seeing the introduction of a new “effectiveness” cut. This particular category aims to honor campaigns that have substantively met business objectives and effectively embodied a brand’s ethos.
The local jury boasts a collection of prominent figures from the city’s thriving creative sector. Notable members include Jenn Wong, president of MullenLowe; Jordana Freydberg, executive producer at Biscuit; and Donna Lamar, executive creative director at Spotify. This panel’s composition highlights the breadth of experiences and backgrounds, from corporate leaders to influential creatives in digital and traditional media spaces.
Lauren Smith, executive creative director at 72andSunny and the jury’s leader this year, shared her enthusiasm about the discussions that will arise. “Engaging with such inspiring colleagues promises a wealth of innovative ideas and perspectives, reflective of the diversity we strive to celebrate,” she noted.
To be eligible, campaigns must have been released between January 1, 2024, and May 9, 2025. The nomination window remains open until May 9, inviting submissions that have made a mark on consumers and the market alike.
The Gerety Awards not only emphasize the creative achievements within the advertising industry but also spotlight the significant role women play in shaping market and media trends. By focusing on female decision-makers both in judging and in marketplace impact, the awards highlight a shift toward more inclusivity and recognition of diverse perspectives in advertising.
This article was automatically written by Open AI. The information about people, facts, circumstances, and the story may be inaccurate. For corrections, removals, or retractions, please contact [email protected].