Cheers to Change: Indiana Bars Set to Revive Happy Hour Specials Under New Law

INDIANAPOLIS — Starting July 1, bars in Indiana will be allowed to reintroduce happy hours, offering drink specials for limited hours each week, following the lifting of a longstanding restriction. This change comes as part of a new law signed by Governor Eric Holcomb in March after receiving significant bipartisan support during the last legislative session.

The reinstated provision permits bars across the state to offer discounted drinks for up to four hours a day and a total of 15 hours per week, though specials are not allowed between 9 p.m. and 3 a.m. This regulatory shift is set to transform local businesses like the Whistle Stop Inn, whose owner, Rob Strong, sees it as an opportunity to attract customers not only for beverages but for dining as well.

Traditionally, Indiana bars were required to maintain consistent pricing throughout the day, negating the possibility of limited-time offers. “This gives us a chance to draw people in during specific times without the need to extend offers throughout the entire day,” Strong explained. He believes that the new law will help keep patrons at his establishment longer.

The origins of the happy hour ban trace back to 1985 when state lawmakers sought to curb drunk driving by eliminating time-bound drink specials. Recent statistics from the Indiana State Police, however, indicate that drunk driving remains a concern, with nearly 2,500 DUI arrests last year, including 450 in Indianapolis alone.

Despite these figures, bar owners like Strong assert their commitment to responsible service. “It’s also up to us to know when to cut someone off,” Strong stated, highlighting the role of bar staff in preventing excessive drinking.

The legislative change has not come without opposition, as some critics argue that reintroducing happy hours could potentially increase binge drinking and exacerbate alcohol-related problems. However, supporters contend that today’s social environment and stricter enforcement of drinking laws reduce the risks that were once associated with happy hour promotions.

Governor Holcomb emphasized that the bill was designed to empower businesses while ensuring they serve alcohol responsibly. This sentiment aligns with the views of many bar owners who believe they play a crucial role in maintaining safety and promoting moderation among their patrons.

As this new law takes effect, it strikes a balance between economic gains for local businesses and ongoing efforts to ensure public safety. Bar owners prepare to adjust to the new regulations, hopeful that this change will bolster their establishments without compromising community well-being.