New Delhi, India — The 2025 New York Festivals Health Awards are now accepting submissions, celebrating excellence in healthcare, wellness, and pharmaceutical advertising. This year’s competition has introduced notable leaders to direct the Executive Jury panels.
Allison Ceraso, Chief Creative Officer at Digitas Health, will lead the Health & Wellness Executive Jury. Joining her is Kathleen Nanda, Chief Creative Officer at FCB Health New York, part of IPG Health, who will oversee the Pharma Executive Jury. These experienced professionals will evaluate this year’s shortlist, which was curated by an online jury, to identify outstanding campaigns that make a meaningful impact on individuals’ lives.
The dual Executive Jury sessions are scheduled to take place in mid-November 2025 in New York City. The early bird deadline for entries is set for September 15.
To adapt to the evolving landscape of health communications, the 2025 competition has added several new categories. Among these is the “Funny” category, which recognizes the growing trend of incorporating humor in health advertising. Another new category, “Creativity in Commerce,” will honor campaigns that effectively drive both engagement and transactions. Additionally, “Best Use of Data” will spotlight innovative campaigns powered by research and storytelling, while “Managed Markets” will recognize strategic communications within the pharmaceutical sector.
A new category, “Greater Good,” aims to celebrate purpose-driven initiatives that use creativity to foster systemic change in critical areas like mental health, health equity, and environmental sustainability. The competition will also expand its “Future Now” category with new focus on augmented experiences and artificial intelligence in pharmaceutical and medical contexts.
Jennifer Vizina, Executive Director of the NYF Health Awards, expressed enthusiasm for the leadership of Ceraso and Nanda, stating that their unique insights will help honor the most innovative and impactful work in the industry. Ceraso emphasized the intrinsic connection between creativity and determination, tying the essence of great work to the spirit of New York City.
Nanda echoed Ceraso’s sentiments, highlighting the importance of blending creativity with compassion to champion campaigns that can transform lives and enhance healthcare communication. She looks forward to overseeing a jury that encourages bold ideas and innovative thinking.
This year’s Call for Entry campaign is themed “Rewarding Healthy Obsession,” crafted by Adam Hessel, Chief Creative Officer at The Bloc. The campaign humorously illustrates the commitment of healthcare creatives through exaggerated scenarios, such as finalizing projects mid-flight or tweaking copy during a bank robbery, highlighting the extreme measures these professionals take in pursuit of excellence.
Hessel noted that the campaign seeks to reflect the relentless dedication and passion that define the creative journey. Vizina complemented this notion, emphasizing that the NYF Health Awards have long recognized the persistent creativity present in the health industry, hoping the campaign resonates with creatives and brings a smile.
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