72nd Cannes Lions Festival Unveils Jury Presidents, Introduces New Categories Ahead of 2025 Event

Cannes, France – The Cannes Lions International Festival of Creativity, a pinnacle event in the creative marketing industry, is now accepting submissions for its 2023 edition. The festival, which is entering its 72nd year, has revealed an impressive roster of jury presidents, each a notable figure in their respective fields.

This year, the festival boasts a lineup of leaders recognized globally for their expertise and innovative contributions to the world of advertising and creative communications. Among them is Ali Ali, the Egyptian co-founder and acclaimed film director of Good People Films, who will take up the mantle as jury president for the Film Craft Lions.

In a significant update, the festival has announced the renaming of the Social & Influencer Lions to the Social & Creator Lions, a move reflecting the evolving dynamics of the digital marketing landscape. Beth Keamy, a veteran in digital innovation and the Chief Digital Officer at TBWA\Media Arts Lab, Global, will spearhead this newly titled category.

2025 also marks the 10th anniversary of the Glass: The Lion for Change award. This award is undergoing a transformation to encompass a broader vision for social equity, now celebrating initiatives that advocate for the equitable representation of various communities, beyond just gender. KR Liu, who holds the position of Global Head of Disability Innovation at Google, will be guiding this pivotal category as its jury president.

Under the stewardship of Simon Cook, CEO of LIONS, the organization is poised to embody the progressive spirit that Cook advocates. “We are thrilled to welcome a diverse and forward-thinking group of leaders who understand the transformative power of creative excellence,” Cook stated. He praised the appointed jury presidents for their talent and dedication, which he believes will uphold the integrity and thoroughness of the judging process.

As the Cannes Lions International Festival of Creativity readies itself to showcase some of the most groundbreaking work in the industry, participants and observers alike are keenly watching. The alterations in award categories and the inclusion of influential new leaders in the jury reflect the ever-changing tapestry of global creative discourse, promising a festival that not only celebrates excellence but also champions the broader shifts towards inclusivity and innovation in marketing.

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