In a move carving out a significant role for women in the realm of advertising humor, the Gerety Awards has announced a groundbreaking collaboration with Funny Women to form a specialized jury for their humor category. This announcement comes alongside the reminder that submissions for the 2025 edition of the awards are due by Friday, May 9.
Founded in 2002, Funny Women not only advocates for gender parity within the entertainment industry, but also empowers women from various backgrounds through the powerful medium of humor and comedy. The organization’s annual event, the Funny Women Awards, has been promoting female voices and talents since 2003, with this year’s awards sponsored by BBC Studios’ Funny Parts.
The Gerety Awards, named after Frances Gerety, the copywriter behind the timeless slogan “A diamond is forever,” focuses on recognizing excellence in advertising through what it considers the world’s most influential marketing demographic. The awards spotlight advertising campaigns that deliver a strong message and resonate broadly with audiences, encapsulating creativity that pushes boundaries.
Highlighting this year’s theme, the Humour category of Gerety celebrates top-tier funny advertisements which are acknowledged as a sophisticated craft within the entertainment sphere. Contributions from the Funny Women jury will integrate with those of the global executive jury in the decision-making process, with the finalists being revealed early in June.
Lucía Ongay, co-founder of Gerety, expressed her enthusiasm for the unique collaboration, noting, “Humor has historically played a crucial role in captivating advertising. Partnering with Funny Women allows us to showcase outstanding humor in advertising, engaging an audience that appreciates creative comedy in commercials.”
Lynne Parker, founder of Funny Women and head of the humor jury, shared her excitement about the partnership: “Combining our network of exceptional female comedy producers with the prestigious Gerety Awards is a thrilling development. Humorous content has consistently proven pivotal in crafting memorable advertising, and I am eager to see the innovation and creativity this season will unfold.”
This year, the Gerety Awards boasts an impressive panel comprising 245 judges from 50 different countries, each assessing entries based solely on originality and creativity. The diverse perspectives brought by this extensive jury promise a rich, varied selection of honorees reflective of high industry standards.
Details about the humor jury will be disclosed in the upcoming weeks, while the full list of this year’s judges can already be explored on the Gerety Awards website, where entrants can also submit their work for consideration.
With the integration of Funny Women’s insights and the broad international representation on the jury, the 2025 Gerety Awards are poised to highlight the finest in humorous advertising, underlining the impact and importance of gender diversity within creative industries.
As the anticipation for the awards grows, both organizations look forward to the new dimensions of creativity that will surely emerge from this collaboration.
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