Perth, Australia — Campaign Brief WA has gathered an esteemed panel of judges for the 2025 CBWA Creative Awards, celebrating outstanding work in the advertising industry. Winners and finalists will be revealed at a ceremony during the Oasis Ball on May 16.
Among the appointed judges is Valerie Madon, who serves as the Chief Creative Officer for the Asia-Pacific region at McCann Worldgroup. With a passion for painting originating from childhood, Madon brings over two decades of creative experience. Throughout her career, she has collaborated with high-profile clients like Singapore Airlines, Burger King, and Procter & Gamble. Previously, as the Director of Creative Shop for Southeast Asia and Emerging Markets at Meta, Madon focused on enhancing creativity within digital advertising. Recognized on various global stages, she has garnered awards from The One Show, Cannes Lions, and served as Jury President at D&AD.
Reed Collins, another notable judge, also has a wealth of experience across five continents. As Chief Creative Officer for Ogilvy in the Asia-Pacific, Collins has spent the last decade in Hong Kong and has directed creative initiatives for clients such as Coca-Cola and IKEA. His impressive accolades include more than 60 Cannes Lions and work featured in the Museum of Modern Art’s permanent collection in New York.
Stephen de Wolf, the Chief Creative Officer at BMF Australia, has dedicated over 25 years to the field. Starting his career in Perth before working across several major cities worldwide, he joined BMF from DDB Australia in 2024. De Wolf is celebrated for his innovative campaigns, including the award-winning “Meet Graham” for the Transport Accident Commission. Under his leadership, BMF has received multiple Agency of the Year titles, further solidifying his status in the creative community.
The jury also includes Gary Tranter, an accomplished creative leader with 27 years of experience in the advertising landscape. Originally from Perth and an agency founder, Tranter now serves as the Chief Creative Officer of Ogilvy Vietnam. Throughout his career, he has focused on strategies that combine creativity with business growth.
Emma Daines, founder of Fin Design & Effects, brings 35 years of industry expertise to the panel. Launching one of the first female-led visual effects studios in Sydney, Daines has earned recognition through various honors, including the NSW Women in International Business Award. Her studio is noted for its global reputation in visual effects.
Anna Fawcett, Executive Producer at Filmgraphics, is also part of this year’s jury. She has a remarkable background, having created campaigns featuring several global stars. Fawcett is recognized for her commitment to mentorship and for producing innovative long-form projects. Her contributions to the industry led to her induction into the AWARD Hall of Fame in 2024.
Among the diverse talents on the judging panel is Joji Jacob, the Regional Chief Creative Officer at Havas SEA. Co-founding BLKJ, Jacob has collaborated on creative campaigns for major brands such as Amazon and Hyundai. He is recognized as one of Singapore’s most influential creative directors, having received accolades for his leadership at global award shows.
Other judges include Damisa ‘Lek’ Ongsiriwattana, who established SOUR Bangkok with a focus on female leadership and women’s issues, as well as Merlee Jayme, founder of Jayme Headquarters. Jayme has made significant strides in promoting neurodiversity within the industry and has garnered respect for her previous roles at Dentsu APAC.
Emir Shafri, currently the Chief Creative Officer at Publicis Groupe Malaysia, rounds out the panel with a strong track record of leading teams that have achieved multiple accolades. Under his watch, Leo Burnett won Agency of the Year at the Effie Awards for three consecutive years, affirming his status as a leading creative in Malaysia.
The upcoming CBWA Creative Awards promises to showcase a wealth of talent and innovation within the industry, reflecting the dynamic landscape of advertising through the accomplishments of its distinguished panel of judges.
This article was automatically written by Open AI. The information within may be inaccurate, and any article may be requested for removal, retraction, or correction by emailing contact@publiclawlibrary.org.