New York, NY — The New York Festivals Advertising Awards has unveiled its winners for 2025, highlighting innovative campaigns from renowned agencies worldwide. The announcement comes after a rigorous evaluation process led by Executive Jury President Javier Campopiano, who assembled a distinguished panel of creative leaders to analyze this year’s submissions.
This year’s Executive Jury reviewed a variety of shortlisted entries, showcasing the creativity and impact of advertising campaigns in multiple categories. After thoughtful deliberation, they awarded the prestigious Best of Show title and recognized outstanding work with a range of accolades, including eight Grand Awards and numerous Tower Awards across Gold, Silver, and Bronze categories.
Dentsu Digital Inc. from Japan received the coveted Best of Show Award for its campaign “Sato 2531,” designed to promote gender equality in Japan. The initiative, part of the Think Name Project, confronts the implications of a law that mandates married couples to adopt the same surname, which disproportionately affects women. According to a study conducted in collaboration with Asuniwa and Professor Yoshida from Tohuko University, the current trend could lead to a lack of surname diversity in Japan by 2531. The campaign garnered international attention, with over 1,500 media outlets covering its message and push for legislative change.
In addition to winning Best of Show, Dentsu Digital also received Grand Awards in the Public Relations and Purpose categories for the same campaign. The impact of “Sato 2531” extended beyond media coverage; it provoked discussions at a press conference held by the Ministry of Health, Labour and Welfare and was presented to UN Women. The movement saw participation from 40 organizations that temporarily adopted the surname “Sato,” contributing to growing public support for reform, reflected by the election of a Prime Minister advocating these changes.
Among other notable Grand Award winners were McCann XBC for its Branded Content campaign “From Fan to Featured” on behalf of Mastercard, Klick Health for its film “47” for Café Joyeux, and MullenLowe MENA for “The Art Of Stains” for OMO (Dirt is Good). Each received accolades for their exceptional creativity and execution, underscoring the level of quality represented this year.
Klick Health was named Agency of the Year for the first time, recognized for their groundbreaking campaigns, including the award-winning “47.” This film, crafted in collaboration with the Down syndrome community, showcases the agency’s commitment to impactful storytelling and serves as a testament to their innovative approach.
VML was honored as Network of the Year, a title acknowledging the agency’s collective excellence across its global network. Their consistent performance across a variety of campaigns demonstrates an enduring commitment to impactful advertising.
WPP took home the Holding Company of the Year award for the third consecutive year, reflecting its ongoing excellence across various platforms. The award underscores the company’s ability to adapt and thrive in a competitive landscape, marked by creativity and effectiveness.
Zombie Studio was recognized as the Production Company of the Year for its creative prowess in animation and visual storytelling, notably through its collaboration with Klick Health. Their unique approach contributed significantly to Klick’s awards haul this year.
Café Joyeux, focused on empowering individuals with intellectual and developmental disabilities, was named Brand of the Year. The café chain, which started in France and has since expanded to multiple locations, is grounded in the mission of creating meaningful employment opportunities for marginalized communities.
The 2025 New York Festivals Advertising Awards program recognized the outstanding contributions of more than 350 jurors, who evaluated entries to select this year’s most impactful advertising work.
For more insights and a showcase of the award-winning campaigns, the NYFA encourages exploring their winners’ showcase and celebrating the caliber of talent in this year’s competition.
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