Seoul, South Korea — The One Club has unveiled the One Show-ONE Asia Cross-Culture Jury Initiative, designed to broaden the cultural horizons of Western judges while spotlighting creative achievements from the Asia-Pacific region. This initiative aims to strengthen the global creative community by fostering enhanced representation and understanding within jury rooms.
The organization, a nonprofit devoted to supporting creativity, intends to have a diverse group of judges from outside the Asia-Pacific region on its ONE Asia jury annually. These judges will return to the One Show the following year to provide a fresh perspective on creative works from the region.
Additionally, select judges from the ONE Asia jury will participate in the subsequent One Show and ADC Annual Awards as part of an effort to ensure regional talent is recognized on a global stage. This expansion seeks to build a more inclusive evaluation process that reflects various cultural contexts.
“The One Club possesses a unique ability to create programs that promote equity in global competitions,” said Adam Izen, director of The One Show. The initiative is designed to deepen judges’ comprehension of the creative culture within the APAC region, which can significantly impact how work is assessed and appreciated.
This October, the inaugural group of Western judges will participate in the ONE Asia jury sessions in Seoul. Among those appointed are Noel Bunting, Chief Creative Officer at Publicis London; Ross Taylor, Group Executive Creative Director at Havas Play London; and Paddy Treacy, Creative Director at Wieden+Kennedy in New York.
This initiative also aims to refresh the perspective of Western judges and enrich their understanding of the region’s rich creative tapestry. As Season Zhou, APAC Director of Growth & Partnerships for The One Club, remarked, traditional views of Asia-Pacific work often rely on a global lens that does not fully resonate with its unique cultural realities and codes.
Moreover, Judy John, Global Chief Creative Officer at Edelman and a board member of The One Club, will serve as a moderator and advisor during the ONE Asia judging for the second year. Her expertise will support efforts to highlight creative talent from the region.
As work from the Asia-Pacific region increasingly garners international interest, initiatives like this are crucial in facilitating meaningful dialogues about the cultural nuances that influence its creative landscape. The ultimate goal is to create a more equitable platform where diverse perspectives are recognized and celebrated in global decision-making processes.
Entries for the ONE Asia 2025 awards are currently being accepted, inviting creatives to showcase their work. For more details and submission guidance, interested participants can visit the official ONE Asia Creative Awards website.
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