CANNES, France — The Gerety Awards are gearing up for their 2025 edition, with the Middle East and Africa (MEA) jury set to finalize a global shortlist and honor the best agency and production company in the region. This prestigious awards program is known for celebrating outstanding marketing and advertising efforts and each year, draws attention from creative talents worldwide.
Participating companies are invited to showcase their work by submitting a five-minute reel featuring up to three projects completed in the past year. This entry will be evaluated for the Agency of the Year and Production Company of the Year categories.
The selection process includes individual jury sessions across 15 locations, including major cities such as New York, Paris, and Tokyo. These sessions will facilitate the determination of the top agency and production company representatives from each participating country. Entrants must ensure their submissions exclude all logos or branding in the presented portfolio, save for a logo used in the thumbnail image.
This year, over 250 judges from 50 countries will collaborate to assess the entries, further affirming the global nature of the awards. Following the judging period, the organization plans to conduct jury insight panels, allowing judges to discuss standout works and emerging trends with leading trade press outlets.
In South Africa, the Jury Insight panel, moderated by Danette Breitenbach, marketing and media editor at Bizcommunity.com, will feature notable industry figures. The panel includes Linda Kachingwe-Sisya, executive head of marketing and communications at RMB and FNB, and Koo Govender, CEO of Publicis Groupe Africa, among others.
The final deadline for entries in the 2025 Gerety Awards is set for May 9. Events linked to the awards, including the Gerety VIP Diamond BBQ Party in Cannes, promise to attract considerable attention from industry professionals eager to celebrate creativity and excellence in marketing.
For more information regarding the jury insights and event participation, interested parties are encouraged to follow the official channels.
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