New Delhi, India — The Immortal Awards, a prestigious recognition in the creative industry, recently held its Indian jury session where ten innovative projects vied for the chance to reach the global stage. After intense deliberation, three standout campaigns made the cut: Battlegrounds Mobile India’s “Royale Pass,” HDFC Bank’s “Lulumelon EOSS,” and Motorola India’s “Motorola Deep Connect.” These campaigns now advance to the Asia jury day to compete against other regional finalists for a spot on the global shortlist.
The jury comprised notable names in the Indian advertising sector, including Mayuresh Dubhashi from FCB India, Mukund Olety from VML India, and Sandipan Bhattacharyya of Grey, South Asia. Other jury members included Shruthi Subramaniam from BBDO India, Varun Shah of Publicis Production, Mahima Mathur from DDB Mudra Group, and Vasudha Misra of Lowe Lintas.
The criteria for selection underscored not only creative excellence but also the ability of these campaigns to address real-world problems through compelling narratives and innovative solutions, reflecting current trends and diverse creativity from the Indian region.
Among the projects, “Royale Pass” by Battlegrounds Mobile India, crafted by DDB Mudra Group, was highlighted for its engaging storytelling and high production values, effectively addressing a business challenge while keeping the content entertaining and relatable.
On the other hand, HDFC Bank’s “Lulumelon EOSS,” submitted by FCB Kinnect, was praised for its creative use of digital platforms and technology, integrating a clear and impactful message with modern communication tools. This project stood out for its holistic approach and successful engagement with a digital audience.
The “Motorola Deep Connect” campaign, devised by Dentsu Creative India, brought a nuanced focus on societal needs, specifically the welfare of miners. The concept was applauded for its human-centered design and innovative use of technology to bridge gaps in communication and connectivity.
This progression of projects highlights a shift in Indian advertising, where there’s a growing emphasis on technologically advanced solutions and strategies that extend beyond traditional media and out-of-home advertisements.
As these finalists now prepare to represent India on a larger stage, they showcase the evolving landscape of advertising in the region, where creativity meets technology and societal insights to create impactful and memorable campaigns.
It’s clear that the Indian sector of the Immortal Awards is pushing the boundaries of traditional advertising, pointing towards a future where digital and technological integration is paramount.
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