Dubai, UAE — Authorities at Dubai Lynx, a leading proponent for creative excellence in the Middle East and North Africa (MENA), have unveiled the selection of top industry experts set to guide the jury for the prestigious 2025 awards. These jury presidents, joined by their respective juries, will gather in Dubai next year to establish the benchmarks for creative and effective communication across the region.
Philip Thomas, the Chairman of Dubai Lynx, expressed his enthusiasm about the lineup, emphasizing that the awards epitomize the region’s dedication to creativity and innovation. “With a roster of jury presidents who bring unmatched expertise and distinct insights, we are poised to highlight and celebrate creative achievements that move our industry forward,” Thomas noted.
Ian Fairservice, Vice Chairman of Dubai Lynx, also praised the assembled leaders, pointing out their roles in defining and promoting groundbreaking ideas. “These leaders are not just at the forefront of their fields, but also passionate advocates for creativity. Their oversight is crucial in maintaining the high standards of our awards and recognizing the visions that will shape our industry’s future,” Fairservice added.
The jury presidents for Dubai Lynx 2025 are distinguished figures from global creative circles. Among them, Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO Worldwide, will oversee the juries for Audio & Radio, Film, Print & Publishing categories. In the domains of Brand Experience & Activation and Creative Commerce, Ryan McManus of VML UK will preside.
Chioma Aduba, President at Droga5 New York, is set to lead the Creative Effectiveness and Creative Strategy panels, while Mayuri Nikumbh, Head of Design at Conran Design Mumbai, will command the Design and Industry Craft categories. Mihnea Gheorghiu, Global Chief Creative Officer at LePub, takes the helm for Digital Craft, and Social & Influencer categories.
Moreover, the categories of Direct and Outdoor will be overseen by Neo Mashigo, Chief Creative Officer at The Up&Up Group in South Africa. Global perspectives in Film Craft will be represented by Aisha Blackwell, Head of Production Services at Serviceplan MAKE, Germany.
Championing the sectors of Healthcare and Media, Roberta Raduan of Klick Health LATAM, and Fiona Johnston from dentsu Australia, respectively, have been appointed. Handling PR, Vanessa Ho Nikolovski, Chief Client and Growth Officer for Weber Shandwick in the Asia Pacific region, completes this impressive panel.
Submissions for the upcoming Dubai Lynx are open until January 23, 2025, with the awards ceremony scheduled for April 9, where the winners will be revealed.
This series of announcements underscores Dubai Lynx’s commitment to fostering an environment that celebrates creative magnificence in MENA, a region increasingly recognized for its innovative contributions to the global creative economy.
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