Mumbai, India – Renowned for celebrating innovation and excellence in the realm of event marketing and management, the WOW Awards Asia is gearing up for its 16th installment. Slated for June 20-21, 2025, this prestigious event will be hosted at the JIO World Convention Centre, inviting entries from luminaries in the fields of experiential marketing, MICE, live entertainment, and the wedding industry.
This edition of the awards has opened its doors to participants in 106 categories across five groups. These include Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards, all designed to spotlight the most innovative and effective approaches in their respective areas.
The judging process is meticulously crafted to be transparent and rigorous, involving two phases of scrutiny by a diverse and expert jury panel. To further ensure fairness and integrity, the process will be validated by international professional services firm, EY.
The spotlight this year is especially focused on the Experiential Marketing Awards, referred to as Group A. This category is a battle arena for the best campaigns, events, activations, and initiatives employed by brands across various sectors for effective promotion and marketing. With 39 specific categories under this group, the competition is anticipated to be intense and the evaluations thorough.
Among the esteemed jurors are marketing veterans from leading global and Indian brands who bring a wealth of knowledge and experience to the table. Anuj Somani, Senior Marketing Manager at Volvo Car India, is recognized for his extensive background in automotive and consumer sectors. Aparajita Ninan, Co-Founder and Creative Director of Nao Spirits & Beverages, stands out for her commitment to gender equality and creative innovations in brand building.
Arkaprava Ray, currently heading Marketing Strategy at HSBC India, has made his mark with high-profile campaigns and strategic brand partnerships. Hector Anklesaria, Deputy Vice President at Tata Capital, offers expertise in brand management and digital marketing strategies, while Jaya Jamrani, Vice President of Global Marketing at Cars, Castrol India, is known for her focus on digital transformation and influencer advocacy.
Other notable jurors include Nishank Joshi, Chief Marketing Officer at Nexus Mall, who is acknowledged for pioneering numerous successful marketing campaigns for shopping centers across India. Priya Rege Jaggi, Marketing Head at McDonald’s, brings a solid background in healthcare and tech marketing, adding to the eclectic mix of expertise on the panel.
As the event approaches, the industry is abuzz with participants preparing to submit their best work for evaluation. This year’s WOW Awards Asia promises not only to recognize the top performers but also to set new benchmarks in the evolving landscape of event marketing and execution.
This article content has been automatically generated by Open AI. Please note that the people, facts, circumstances, and other details reported may be inaccurate. For any queries, corrections, or removal requests, please contact [email protected].