Paris, France — France’s top creative talents convened recently to judge this year’s premier entries in The Immortal Awards. The panel, comprising notable leaders from the creative and production sectors of the market, selected seven finalists, each representing the pinnacle of French commercial creativity over the past year. These selections were made from a shortlist of 19 high-scoring projects that had previously excelled in the online judging phase.
The deliberation process was rigorous, with the jury analyzing and debating each entry’s merits before agreeing upon the projects that would advance. The awards highlight and champion innovative advertising efforts from varied stakeholders within France’s commercial landscape.
This year’s finalists include standout entries such as “CANAL+ – Super” by BETC Paris and “Heetch – Heetchhhh” by Soldats, showcasing the diversity and depth of the nation’s creative capabilities. Other noteworthy projects advancing include “Distance – Rob It To Get It,” also by BETC Paris, “Orange – Safe Phones,” “Renault – Cars to Work,” and “Renault – Push It To The Limit” by Publicis Conseil and Soldats respectively, and finally “Solar Impulse – A.I. IMPULSE” also by Publicis Conseil.
These selected projects will not only represent France but also compete against other top contenders from across Europe, including five finalists from Ireland, four from the Nordic countries, and three from Germany. This next round of European judging, set for October 24, will determine which entries make it to the global shortlist, moving a step closer to potentially winning the coveted Immortal Award or Commendation.
The jury features a blend of expertise, with Pierre Cazenave-Kaufman of Soldats, Anne-Sophie Guerin of McCann Paris, Damien Guiol of Change (an FCB Alliance), Clara Noguier of DDB Paris, Ibrahim Seck of Monks Paris, and Marco Venturelli of Publicis Conseil & CCO, Publicis Groupe France. Rounding out this eclectic group were Esha Woottum of BIRTH Paris and Stéphane Xiberras of BETC.
Apart from those moving on in the competition, the shortlist involved several other remarkable projects that, while not making it to the finalists, underscored the vast creative talent present within France. Such entries included “AIDES – 40 Years” by STRIKE and “Netflix France – Lupin on the Move” by DAVID Madrid, among others.
This event not only marks a celebration of French creativity but also enhances participation in global discussions around commercial creativity and innovation, setting a high bar for future competitions.
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