LONDON — The renowned D&AD Awards, a pinnacle event celebrating global creativity within commercial industries, has announced its jury lineup for its 63rd iteration scheduled for May 2025 in London’s prestigious Southbank Centre and County Hall. Over the course of four days, more than 300 leading experts from across 50 countries will convene to evaluate and honor the best creative work from the past year.
This year’s festival will not only include the highly anticipated awards ceremony on May 22 but will also feature a diverse range of programs. The D&AD Festival, running from May 21-22, will offer a look into creative insights through jury interviews, panel discussions, and keynote speeches. Additionally, the event will showcase 80+ speakers across two stages, alongside opportunities for networking, interactive sessions, and both physical and digital exhibitions of the award-winning work.
The award categories cover a broad spectrum of creative endeavors including design, advertising, film, and entertainment, reflecting an inclusive approach to the definition of creativity. Participants and winners stand to receive one of the various levels of the coveted D&AD Pencil. These range from Wood Pencils for good work, Graphite for stand-out pieces, Yellow Pencils for exceptional creations, to the rare Black Pencils for truly groundbreaking projects.
An exciting addition to this year’s event is the introduction of categories dedicated to Brand Identity Refresh, New Brand Identity, and Creator Content. These categories will be spearheaded by industry leads such as Frederico Gelli from Tátil, Johanna Roca of Accept & Proceed, and Karl Haddad from TikTok’s Global Creative Lab.
Overseeing the panels are highly respected figures in the creative industry, serving as Jury Presidents. These presidents include Pelle Sjoenell from Droga5, Samar Maakaroun at Pentagram, and Pum Lefebure of Design Army, among others. Each brings extensive experience and a unique perspective, enhancing the prestige and rigor of the judging process.
Donal Keenan, COO at D&AD, highlighted the dual role of the awards in recognizing outstanding creativity while supporting educational initiatives. “Judging the D&AD Awards is a profound responsibility as it supports our mission of bridging the gap between education and the creative industry through our educational programs. This event couldn’t be what it is without the invaluable contributions of our global expert judges,” he said.
Tickets for the D&AD Festival 2025 have gone on sale, with an early booking discount available until February 24, enticing those interested to secure their participation ahead of the rush.
Moreover, D&AD has officially opened its call for entries for the 2025 Awards, inviting creatives from around the world to submit their work under various categories. Detailed information regarding entry criteria, category specifics, and submission deadlines can be found on the D&AD’s official website.
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