NEW YORK — The ANDY Awards have announced their 2025 global jury lineup, set to consist of 25 world-class creative professionals. This team holds the daunting task of navigating a wealth of global entries, known for setting a standard for advertising excellence. This year’s feature is a unified panel inclusive of five prominent Asian judges, reflecting a diverse mix of the world’s top creative minds.
Among the notable jury members from Asia are Alice Chou and Lulu Lu, Chief Creative Officers at VML Taiwan, Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok, Ali Rez from Impact BBDO, and Raj Kamble of Famous Innovations in India. They will share their vast collective expertise alongside global creative heavyweights such as Chaka Sobhani, Liz Taylor, and Chris Beresford-Hill to name a few.
Celebrated as the first award show of the year, the ANDY Awards have for over six decades been a barometer for creative brilliance in the advertising industry. Known for honoring the craft, innovation, and courage that drive the advertising sector continuously forward, the ANDYs stand as a beacon of creative excellence.
The format of the awards breaks from tradition by not sticking rigidly to categories but instead focusing on Craft, Reset/Innovation, and Bravery. This approach not only equalizes the playing field for all submissions but also enhances the integrity and inclusivity of the adjudication process. It embraces acts of bravery and unique innovations over more conventional metrics, providing a broad stage for creative endeavors.
Adding to its novel approach, the ANDYs offer a notable level of transparency and education in its adjudication process by allowing participants access to real-time feedback from the global jury during the evaluation stage. This setting not only demystifies the process but also enriches the experience for entrants, providing them with invaluable insights directly from leading figures in the industry.
With a single, integrated group of jurors from across the globe, the ANDY Awards ensure a consistent, elevated standard of judgment. This not only highlights the magnitude of expertise behind the selected judges—who are chosen based on their creative credibility and impact—but also mirrors the evolving landscape of the creative industry that the ANDYs aim to represent and lead.
Recognition at this prestigious award in any facet can be a significant career milestone for advertising professionals, given its history as a precursor to annual industry trends and success at other major award shows. As such, every entry not only contends for a trophy but also vies for the potential momentum it can provoke within the broader industry.
The ANDY Awards, orchestrated to bring the best of the world’s creative talents to the forefront, thus continue their legacy of fostering growth, celebrating new ideas, and propelling the advertising industry toward future innovations. With the 2025 jury now in place, the global creative community watches with keen interest as another chapter of creative storytelling is set to unfold.
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