In the bustling heart of Los Angeles, the Gerety Awards are returning with an engaging twist this year, pushing the frontiers of advertising excellence through an international celebration that incorporates both agency and brand visionaries from across the globe. The prestigious awards ceremony is set to convene in-person jury sessions spanning 15 cities worldwide, engendering a platform to recognize creative advertising that resonates profoundly from the standpoint of influential consumers.
Set to evaluate entries based on their originality and execution, the Gerety Awards invites submissions that have been broadcast, published, or commercially released with client endorsement, starting from January 1st, 2024, up until the submission deadline. This stringent criterion ensures that only peerless works that combine creativity with consummate craftsmanship grace the final showdown.
Heading the jury in Los Angeles is Lauren Smith, Executive Creative Director at 72andSunny, who brings her passion and expertise to the fore. Smith praises the dynamic and diverse composition of the jury, filled with acclaimed women from varying facets of the industry. She expresses excitement about stepping away from routine professional demands to delve into enriching discussions about transformative works in advertising.
The panel of experts joining Smith includes a roster of prominent figures such as Jenn Wong, President of MullenLowe; Jordana Freydberg, Executive Producer at BISCUIT; Sophie Gold, President of Eleanor; Donna Lamar, Executive Creative Director at Spotify; and several others. Each member brings a unique insight, shaping a holistic view of the industry’s landscape.
Highlighting the importance of the role of these judgements, Lucía Ongay, President of the Gerety Awards, emphasizes the necessity of setting a benchmark in advertising, which is crucial during times of uncertainty. She affirms that the Awards not only aim to spotlight outstanding campaigns but also to celebrate those that effectively engage with the market’s most potent consumer base.
This year, the Awards will feature an extensive jury comprising over 240 professionals from 50 different countries, further underlining its global outreach and the comprehensive scope of its adjudication. These sessions are pivotal in both delineating the finalists and selecting the top agency and production company from each participating country.
The Gerety Awards continue to champion the confluence of creative minds who will shape the future of advertising. The event promises to be a defining moment in the annual advertising calendar, celebrating innovative campaigns that leave a lasting impact on the industry and beyond.
For more information or to participate in the upcoming 2025 Gerety Awards, prospective entrants are encouraged to explore the details available on the official Gerety Awards website.
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