Miami, Florida — The House of Doge, the official corporate entity for Dogecoin, has laid out plans to establish a $200 million treasury company. Alex Spiro, who serves as Elon Musk’s personal lawyer, is expected to take on the role of chairman. This initiative, which was initiated in early 2025 by the Dogecoin Foundation, is being marketed to potential investors as a public venture supported by House of Doge. The primary aim of the company is to retain Dogecoin as an asset on its balance sheet, allowing investors to gain exposure to the cryptocurrency without needing to own it directly.
Investors are being engaged with the prospect of contributing to the treasury company, which seeks to accumulate at least $200 million. However, specific details regarding how the public vehicle will be structured and its projected launch date have yet to be revealed. This development reflects an increasing trend within the cryptocurrency landscape, where publicly traded firms are adopting treasury strategies that incorporate digital assets, providing a pathway for generating returns and attracting new investments.
House of Doge has reportedly approved this initiative as the designated Dogecoin treasury vehicle, a move designed to bolster the project’s credibility, similar to efforts by various cryptocurrency foundations. This strategy corresponds with actions seen from notable companies, including Strategy, formerly known as MicroStrategy, which commenced significant Bitcoin purchases in 2020 and benefited from notable stock and Bitcoin price increases. Since then, over 184 publicly traded companies have disclosed cryptocurrency acquisitions totaling nearly $132 billion.
Created in 2013 based on a viral internet meme, Dogecoin has maintained a close affiliation with Elon Musk, whose public engagements have significantly impacted its market value. Musk’s frequent mentions of Dogecoin on social media have contributed to fluctuations in its price, leading to a lawsuit filed against him in 2022, which accused him of manipulating market values through his posts. Spiro, who also represents high-profile figures such as Jay-Z and Alec Baldwin, successfully defended Musk, culminating in the dismissal of the lawsuit in late 2024.
The growing traction of Dogecoin treasury models is increasingly evident in recent corporate maneuvers. For example, Neptune Digital Assets, based in Vancouver, acquired 1 million Dogecoin in February 2025, while Bit Origin, listed on the Nasdaq, announced a bold $500 million financing initiative to construct its own Dogecoin treasury. Such actions illustrate a notable transition in how businesses are beginning to incorporate memecoins into their financial frameworks, which could potentially expand institutional familiarity with this asset class.
Proponents argue that these treasury setups offer traditional investors a pathway to engage with cryptocurrency while minimizing market volatility. However, critics raise concerns about regulatory and ethical challenges, including allegations of insider trading. As the Dogecoin market continues to progress, the outcome of this treasury initiative could play a pivotal role in shaping perceptions and integration of cryptocurrencies within mainstream financial practices.
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