Dublin, Ireland – The Immortal Awards, a prestigious competition celebrating outstanding achievements in commercial creativity, recently held its Irish jury day in Dublin, marking a significant phase in this year’s judging process. The event, which took place on October 1st, was a gathering of some of Ireland’s most innovative creative professionals. Supported by notable industry names including Brill Building, Banjoman, and Screen Scene, the session aimed to spotlight exceptional Irish creative projects.
During this in-person event, the jury, composed of a diverse group of esteemed local creatives, reviewed 18 shortlisted projects. These projects, which had previously garnered the highest scores in an initial online judging round, were meticulously debated to determine which would advance as Irish finalists. This selection is crucial as it qualifies them for the subsequent European regional round.
Out of the many entries, five projects were distinguished for their creativity and impact. These included “Boys of the NYPD Choir” by the Public House for EPIC The Irish Emigration Museum; “Dial Before You Dig” created by Publicis Dublin for Gas Networks Ireland; “Pub Museums” by Publicis Dublin and LePub for Heineken; “26 Minutes” for Samaritans by Droga5 Dublin; and “Playces” by Publicis Dublin for Virgin Media.
The selected projects represent a wide range of sectors and creative approaches, each demonstrating unique ways of engaging audiences and delivering messages effectively. These finalists will now compete against other top projects from around Europe, including entries from the Netherlands, UK, Germany, France, Spain, and the Nordics in the upcoming regional judging round on October 24th. Success in this round will secure them a spot in the final, global stage of The Immortal Awards.
The jury for this pivotal gathering included several notable figures from the Irish creative industry. Among them were Jonny Cullen from Folk VML, Shaunagh Farrelly from Boys+Girls, and Nadia Karim from Core. Their expertise played a critical role in assessing the quality and innovation of the entries.
While the focus is on those advancing, it’s noteworthy to mention other remarkable works that were part of the 2024 Irish shortlist but did not proceed to the next stage. These included campaigns from major brands like Allianz Ireland, Guinness, and Skoda, which, despite their strong presentations, did not make the cut this year.
Mediocre contributions in this competition suggest the high standard expected at The Immortal Awards. As the competition progresses, it not only showcases the best of Irish creativity but also evolves into a global platform for comparing different creative approaches and market trends.
The Immortal Awards continue to serve as a resonant benchmark for creative excellence in the advertising industry. By offering creatives an opportunity to compete at a regional and global level, it fosters a broader comprehension and appreciation of the art and science of effective advertising. The progress of the finalists in these awards will be keenly observed, as they not only represent their companies but also the creative ingenuity Ireland offers to the world.