LONDON — The London International Awards (LIA), a distinguished platform celebrating creative brilliance globally, announced the opening of its 40th annual event, which is slated to take place at Encore @ Wynn in Las Vegas. This notable gathering not only celebrates the past year’s top creative works but also sets the stage for an exciting new competition category under the guidance of some of the industry’s most respected figures.
In a significant addition this year, the event introduces the ‘Creativity in Media’ category, with Linda Cronin, EVP Global Media at Monks, presiding as Jury President. This category aims to highlight innovative works that use media not just as channels but as canvases for inspiring creativity that impacts consumers and drives effectiveness.
Cronin expressed enthusiasm about her role, noting the increasing importance of creative media strategies that engage effectively with audiences and deliver measurable results. She mentioned her excitement about recognizing work that not only inspires but also transforms the role of media in effective communication.
Barbara Levy, President of LIA, emphasized the rigorous effort that goes into selecting jury members who bring credibility and critical insight to the evaluation process. According to Levy, the selection of jurors reflects the event’s commitment to upholding the highest standards of creative evaluation, recognizing work that truly stands out in the global marketplace of ideas.
This year’s panel of jury presidents includes prominent industry leaders like Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO, and Judy John, Global Chief Creative Officer at Edelman. Other categories being judged encompass a wide range from Health & Wellness to Integration and Direct, reflecting the diverse ways in which creativity manifests in the commercial realm.
Among the highly anticipated segments, the Creativity in PR and Branded Entertainment categories are set to showcase how brands tell compelling stories and engage with diverse audiences across different platforms. Furthermore, the integration of digital and social media continues to be a crucial area, with Samira Ansari of Ogilvy NY leading the judging for these dynamic entries.
The LIA is renowned not only for recognizing high-quality traditional and digital advertising but also for its focus on evolving sectors such as the Creative Use of Data and Non-Traditional media. These categories attest to the industry’s adaptability and innovation in an increasingly data-driven and digitally interconnected world.
The judging sessions are scheduled between September 25 and October 3 in Las Vegas, with the winners to be announced shortly afterward by October 5. As part of an early bird offer, entrants can avail themselves of a 25% discount if submissions are made by June 10.
As creativity continues to play a pivotal role in shaping brand successes, events like the LIA serve as crucial platforms for recognizing the brilliance and innovation that drive the industry forward. This year’s special milestone edition promises to not only reflect on past achievements but also to set new benchmarks in the ever-evolving landscape of global marketing communications.
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