Nils Leonard, an established figure in the advertising and design sphere with over 25 years of experience, has been appointed as the jury president for this year’s AWARD Awards, according to the Australasian Writers and Art Directors. Known for his transformative leadership at Grey LDN and as a co-founder of Uncommon Creative Studio, Leonard’s career has been marked by significant achievements and recognitions.
During his tenure at Grey LDN, Leonard propelled the agency through its most profitable and acclaimed years. His expertise not only earned him a spot as one of the youngest chairmen of an agency globally but also brought international accolades, recognizing his forward-thinking approach in the advertising domain.
His innovative work has placed him on several prestigious lists including Adweek’s Creativity 100 and the Sunday Times 500 most influential people in the UK. Leonard’s influence extends beyond traditional advertising channels; his advisory role at The Royal Academy underscores his commitment to integrating creativity across various cultural sectors.
Under Leonard’s leadership, Uncommon Creative Studio has also seen unprecedented success. Following consecutive recognitions as Campaign’s Creative Agency of the Year, the studio was celebrated by AdAge’s International Agency of the Year and made it to Creative Circle’s Agency of the Year for the fourth consecutive year. Additionally, it secured a spot in Fast Company’s Top 10 companies in Advertising globally – a testament to its innovative strategies and impactful campaigns.
Speaking about his new role, Leonard expressed enthusiasm about exploring cutting-edge creative work emerging from the Asia-Pacific region. His aspiration is to engage with and elevate the industry standards through thoughtful and inventive perspectives.
In addition to his presidential duties at the AWARD Awards, Leonard is slated to be a headline speaker at “This Way Up”, AWARD’s flagship creative festival happening in August. He anticipates that the festival will serve as a vital platform for showcasing and nurturing creative talents from the APAC region.
Mandie van der Merwe, Chair of AWARD, praised Leonard’s dynamic contributions to the advertising industry. She noted that having Leonard preside over the award juries is a significant honor for the regional creative community, affirming his legacy and influence in shaping contemporary advertising narratives.
The 46th AWARD Awards has officially opened its submissions, inviting creatives from across the region to showcase their works in what promises to be a showcase of groundbreaking ideas and executions in the creative fields.
For those interested in participating or learning more about the awards, further details can be found on the organization’s website, where entries can be submitted.
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