The Immortal Awards, an annual celebration crowning achievements in commercial creativity, has announced its Nordic finalists as the competition intensifies in the run-up to its global showdown. The event, recognized for spotlighting the pinnacle of advertising excellency, saw its Nordic jury convene on October 4th to scrutinize the top sixteen submissions from earlier rounds.
This year’s deliberations, conducted virtually, allowed jurors from across the Nordic region to select four standout entries, all of whom are set to advance to the European judging phase. These top projects will vie not only for regional honors but also for a coveted slot on the global stage, competing against the leading entries from various European nations.
The finalists underlined include “The Unusual Suspects” by ChildX, submitted by NORD DDB Sweden, a stirring campaign that has grabbed the attention of industry experts. “Heart Surgeon’s Cookbook” initiated by Getinge and presented by Forsman & Bodenfors, is another remarkable entry that blends medical science with culinary art in an innovative awareness campaign.
Adding to the list, “Trafficking Incorporated” by Talita, orchestrated by Akestam Holst, brings to light the grim realities of human trafficking through its provocative narrative. Lastly, “Visit Sweden, Not Switzerland” by the national tourism board, also championed by Forsman & Bodenfors, humorously corrects common geographical misconceptions and invites tourists to explore Sweden’s unique landscapes and cultural heritage.
These campaigns have not only exemplified creative prowess but have also effectively communicated impactful messages to their audiences—a key criterion that the Immortal Awards jury rigorously evaluates.
The prestigious panel this year comprised individuals known for their significant contributions to creative advertising, including Jens-Petter Aarhus, co-founder and creative director at Anorak NoA and Sophia Lindholm, a seasoned art director at Forsman & Bodenfors.
Their selection process was not only guided by innovation and creativity but also the campaigns’ ability to resonate emotionally and intellectually with their audiences, ensuring nominees not only represent the best of Nordic talents but also have the potential to influence a global audience.
The chosen four are not just finalists but are pioneers of cutting-edge advertising who have managed to push beyond traditional boundaries. These campaigns showcase various aspects of human life and social issues, from healthcare innovations to socioeconomic concerns such as human trafficking.
Europe’s best campaigns will converge on October 24th for another stringent round of critiques, where these four will contend for a place in the final global judging phase. It is an opportunity for them to not only win an award but also to set a benchmark in the global creative industry.
This event also illustrates the expanding boundary of what commercial creativity can achieve, reflecting deeper engagements with societal issues and cultural narratives. As these finalists move forward, they carry not just their brands’ messages but also the profound potential of creative influence in shaping public discourse and effecting real-world change.
While many excellent projects from the Nordics didn’t make the cut to the next round, the announced finalists illuminate the high standards and fierce competition within the advertising realm, hinting at even more groundbreaking work in future editions of the Immortal Awards.