In Hamburg, Germany, designers are increasingly recognizing the importance of social impact in their work. Members of the 2025 iF DESIGN AWARD jury, Cheryl Durst and Pascale Sablan, emphasize that the focus of contemporary design extends beyond mere aesthetics and functionality to encompass critical societal issues. Their engagement in the jury process highlights a significant shift in the industry, where equity, inclusivity, and sustainability are becoming essential components of design evaluation.
Durst, serving as the Executive Vice President and CEO of the International Interior Design Association, and Sablan, a Fellow of the American Institute of Architects and CEO of Adjaye Associates, bring extensive backgrounds in advocating for community-centered design. In total, more than 130 experts from around the globe will participate in the award process, evaluating more than 11,000 submissions across various design disciplines, from architecture and furniture to fashion and mobility.
Both jury members believe that design now carries a profound responsibility to address societal needs. Durst states that it should not only be beautiful or functional but must also contribute to building a better society. The jury aims to elevate projects that might otherwise go unnoticed while reinforcing the idea that design is a necessity, not a luxury.
Sablan reflects on her early experiences, notably working on the African Burial Ground National Monument. This project instilled in her a commitment to making architecture accessible, serving communities, and telling untold stories. She insists that social sustainability and community empowerment are as important as environmental concerns. Her experiences shape a design philosophy that champions a people-first approach, reinforcing the necessity of culturally sensitive projects.
The iF DESIGN AWARD serves as a platform to recognize and advance socially responsible design practices. The rapid evolution of assessment criteria places an even greater emphasis on narratives and community impact. Sablan notes that the design industry is beginning to understand its potential to foster more equitable and inclusive societies. The qualities that define exceptional design now include cultural relevance, authenticity, and measurable social benefits.
Durst concurs, stating that her involvement in the jury allows her to spotlight work addressing significant social issues, particularly in underserved communities. Together, they insist that the international reach of the iF DESIGN AWARD positions it to become a benchmark for responsible design.
Looking ahead, both Durst and Sablan foresee an even deeper focus on social narratives and cultural authenticity in future award evaluations. They anticipate a continued demand for designers to approach their work with a sense of responsibility, ensuring that future designs address systemic inequities and foster community engagement.
As the design landscape evolves, the iF DESIGN AWARD seeks to elevate standards by fostering an environment where diverse voices contribute to evaluating design excellence. This collaborative approach encourages jurors and designers alike to embrace innovative, equity-driven solutions that address real-world challenges.
In their conclusion, Durst and Sablan echo the sentiment that the future of design is rooted in storytelling and social responsibility. They emphasize the need for ongoing critical reflection on the impact of design, asserting that community-centered approaches should be standard practice rather than exceptions.
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