Aggressively

Law Firms Aggressively Expand Market Presence Through Strategic Group Lateral Hiring Initiatives

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Many law firms across the United States have been strategically increasing their market share by recruiting groups of lawyers from competing firms. This trend of group lateral hires has become a notable method for augmenting legal expertise and expanding client services while intensifying competition among top law practices. The movement is seen as an aggressive tactic in the battle for legal supremacy. When a group of lawyers moves en masse to a new firm, it not only boosts the acquiring firm’s capabilities in specific areas of law but also significantly disrupts the competitive balance within … Read more

Surge in Legal Advertising: Firms Aggressively Recruiting Plaintiffs for Group Lawsuits

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New York — A burgeoning trend among lawyers across the United States has been gaining momentum as they increasingly turn to advertising to seek out plaintiffs for mass litigation, a strategy aimed at building large, multi-plaintiff lawsuits, particularly against corporations accused of widespread harm. This surge in legal advertising is reshaping how law firms approach potential class action suits and mass tort litigation. Historically, legal practices seldom relied heavily on advertising, instead depending on direct client referrals or personal solicitations. However, the rise of digital platforms and the penetration of social media into daily life … Read more