Legacy on Wheels: How Lotus Elise Redefined Sports Car Excellence Over 25 Years

In the realm of automotive engineering, few cars have echoed the brilliance of Lotus’ creations as enduringly as the Elise. Hailing from Hethel, England, the Lotus Elise not only revolutionized sports car design with its lightweight architecture but also left an indelible mark on racing heritage. This feat was spearheaded by no less illustrious figures than Roger Becker, a legendary Lotus chassis engineer, and his son, Matt Becker, who is currently making waves as the director of vehicle engineering at Jaguar Land Rover, having previously honed his skills at Aston Martin. Roger Becker’s lore includes … Read more

ADFEST 2024: Lotus Awards Recognize Exceptional Creative Work Celebrating Local Culture and Promoting Sustainability

PATTAYA, THAILAND – The prestigious ADFEST 2024 concluded with the presentation of the Lotus Awards, which honored outstanding creative work across eight categories including Effective, Outdoor, Sustainable, Press, Radio & Audio, Film, INNOVA Lotus, and Lotus Roots. The awards ceremony took place on March 23 at the PEACH venue in the Royal Cliff Hotels Group, Pattaya. A record-breaking total of 1,587 submissions were received for the Lotus Awards, and a panel of 63 jury members from 23 cities convened to select the winners. Chaired by Malcolm Poynton, the Global Chief Creative Officer for Cheil Worldwide, … Read more