Helen Pak Takes the Helm as Jury Chair for Cresta Awards 2025: A New Era of Creative Innovation at Disney and Beyond

LONDON, UK – The Cresta Awards has appointed Helen Pak as the Jury Chair for its 2025 awards season, marking a significant step in prioritizing creative innovation within the advertising industry. Pak, who currently serves as Senior Vice President of Creative for Marketing, Design, and Content at Disney, brings a wealth of experience to the role, having impacted diverse fields from theme parks to strategic brand partnerships. At Disney, Pak leads the in-house creative agency, Yellow Shoes, guiding projects that effectively fuse storytelling with business strategy. Her work has resonated with varied audiences across multiple … Read more

Disney’s Helen Pak Steers Creativity as Chair of 2025 Cresta Awards Jury

Los Angeles, California – Helen Pak, who plays a pivotal role at Disney, has been chosen to lead the jury for the prestigious 2025 Cresta Awards. The Cresta Awards, renowned for recognizing excellence in global advertising, will benefit from Pak’s extensive expertise and vision. Pak brings years of experience in the advertising realm, having worked on significant campaigns that have made a notable impact in the industry. Her leadership is expected to steer the judging process, ensuring that creativity and innovation are at the forefront of this year’s awards. The announcement highlights the increasing collaboration … Read more