PurposeDriven

Cannes, France – As the dust settles on the 2024 Cannes Lions, the advertising world is buzzing with debate over the evolution of purpose-driven advertising. The festival, long seen as a barometer for industry trends, highlighted a shifting sentiment that might signal the beginning of what some insiders are calling the “post-purpose” phase of advertising. Marco Venturelli, Publicis Groupe France’s chief creative officer and this year’s jury president for the Outdoor category, along with fellow jurors, is contemplating whether the industry fixation on socially responsible campaigns is waning. Venturelli explained that while brands should operate … Read more