Unlocking Brand Power: Top Design Experts Gather to Judge Revolutionary Packaging at the 2025 PRINT Awards
In the realm of consumer goods, the initial interaction between a product and its potential buyer is often silent yet significant. This first impression is not made through taste, smell, or performance, but through packaging. A well-designed package not only embodies the product it contains but also communicates the ethos of the brand, ensuring protection and functionality while setting the stage for consumer experience. From the contours of a bottle to the colors of a wrapper, effective packaging goes beyond mere aesthetics; it performs a pivotal role in guiding consumer choices and fostering brand loyalty. … Read more