Shanghai, China — The AME Awards, which has spent over three decades celebrating the pinnacle of marketing and advertising effectiveness, has recently unveiled its prestigious lineup for the 2025 AME Greater China Awards Executive Jury. This notable gathering will critically assess some of the most result-oriented and innovative campaigns of the year.
The Executive Jury, composed of distinguished leaders from both agencies and brands, is celebrated for its discerning ability to identify campaigns that not only capture creativity but also drive significant market results. The panel is composed of individuals known for their trailblazing strategies and award-winning projects across the region.
For the 2025 awards, the process will be rigorous and thorough, involving two key phases of evaluation. Initially, the expansive Grand Jury will review all entries to form a shortlist. Following this, the Executive Jury will convene in a live session to undertake a deeper analysis and dialogue, ultimately selecting the winners.
Those serving on the Executive Jury represent a broad spectrum of professionals including Bohong Deng, Founder and Director of Dans Digital, and Shawn Feng, Vice President at GIMC Marketing Research Institute. The panel also includes Jenny Gao, Senior Vice President of Strategy at Ogilvy Shanghai, and Feng Huang, Partner at Fred & Farid, among others. Each member brings a unique perspective and wealth of expertise to the table.
“I am thrilled to welcome these brilliant executives, who have a forward-looking approach to marketing innovation, to this year’s AME Greater China Executive Jury,” stated Gayle Seminara Mandel, VP, and Executive Director of the AME Awards. She highlighted that the expanded size of this year’s panel would magnify its expertise and dedication to celebrating highly effective marketing strategies.
The ultimate outcomes of these judgements will not only recognize individual creativity but will also guide industry standards for marketing excellence. The anticipation surrounding these awards highlights the global marketplace’s attention to evolving advertising norms and the effectiveness they deliver.
The live judging sessions are scheduled to commence in July at Shanghai, marking a significant event in the advertising annual calendar. Additionally, the results and insights from these sessions will be detailed in the AME Report, an annual document that ranks exceptional agencies and brands worldwide and features a special section dedicated to the highest achievers in Greater China.
Those interested in participating have a timeline set for submissions, with the first deadline on April 30, 2025, followed by a final deadline on May 30. The competition officially concludes on June 15. Details regarding the competition’s categories, entry rules, and other relevant information can be accessed on the AME website.
As the 2025 AME Greater China Awards approach, the global marketing and advertising communities are keenly observing, ready to see which campaigns will rise to the top and set new benchmarks for creativity and effectiveness in one of the world’s most dynamic markets.
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