Concept design is an art that pushes the boundaries of creativity, enabling designers to transform abstract ideas into tangible, thought-provoking projects. This year, a diverse group of visionary jurors from around the globe, including the United States, are set to evaluate a series of entries that exemplify innovation in conceptual design. These experts are not only known for their artistic capabilities but also for their commitment to redefining norms and enhancing the intersection of art with functional design.
Among the jurors is the dynamic team from Nonhuman Nonsense, a research-driven art and design collective based across Riga, Latvia; Malmö, Sweden; and Dharamshala, India. This collective delves into the myriad aspects of social dreaming and world-making, focusing on the nonhuman elements like animals, ecology, and technology. Their work challenges the conventional, often exploring the ethical and metaphysical relationships between humans and the nonhuman world through the use of paradoxical stories and ideas borrowed from various fields such as science and mythology.
In New York City, Sarah Williams co-leads Beardwood&Co, an independent branding agency known for its unique approach that shuns typical agency egos. Williams’ leadership has steered the company through numerous successful projects with global brands, leveraging big ideas tailored for real-world impact. Beyond her corporate role, Williams contributes to the design community as president of AIGA NY, where she champions inclusive design practices and community engagement.
Another notable juror is Candace Solola from Chicago, an award-winning brand designer and a creative director at SO Dsgn. This studio specializes in elevating brands through story-driven design, and under Solola’s co-leadership, it has become a hub for innovative brand building and product innovation. Her extensive experience is complemented by her passion for crafting engaging brand narratives and her commitment to the Chicago design scene.
These jurors are set to dissect and evaluate entries that span 28 categories, keen on identifying designs that not only look appealing but also provoke thought and emotional connection. They are equipped to offer feedback that might help refine and elevate the submissions to new heights of creativity and impact.
As the design world continues to evolve, these leaders exemplify the essence of concept design—constant exploration and learning. Their diverse expertise and backgrounds make them ideal for ushering in new perspectives in the realm of design, encouraging a future where creativity knows no bounds.
Furthermore, there’s still an opportunity for more entries as the regular rate for submissions has been extended until January 28. This allows more concept designers to showcase their work under the most favorable terms of the season.
For more information on the jurors and the ongoing design competition, interested parties can visit the official awards page. Here, detailed profiles of these design leaders and further information about the competition are available for those looking to engage with and understand the cutting edge of conceptual design.
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