New York, NY — The New York Festivals Advertising Awards organizing body has unveiled its esteemed panel for the 2025 Film Craft Executive Jury. This year’s jury, comprising prominent leaders from the filmmaking and advertising industries, promises an in-depth examination of film craft excellence in the advertising sector. Under the chairmanship of Ali Brown, a seasoned professional from PRETTYBIRD and Ventureland, the panel will scrutinize selected entries for the year’s best innovations and storytelling in commercial filmmaking.
Ali Brown brings a wealth of experience to the table, with character nationally recognized achievements in production and creative innovation. Her role as the president and partner of PRETTYBIRD and Ventureland has seen her steer significant projects to global acclaim, marking her as a pivotal figure in contemporary media production. This year, she aims to lead a comprehensive review of advertising films that majestically combine technical skill and creative vision.
The 2025 NYF Advertising Awards Film Craft Executive Jury members include a diverse group with vast experiences and contributions to the advertising film industry. Notables among them include Pedro Becker, a director at Papaki in Brazil, and Rit Botrof, an executive creative director at Leo in the USA. Camila De Biaggi serves as an executive producer at Banquet VFX, while Caleb Dewart holds the title of managing director at HungryMan, both based in the USA.
Other jurors are John Doris, head of production at Omnicom Production NY, and Sara Eolin, a partner and executive producer at Tinygiant. Thom Glover, founder and CCO of American Haiku, and Steve Horn, executive creative director at Translation, add to the jury’s immense collective expertise. The list continues with Joy Kilpatrick of PRETTYBIRD, James McPherson from GREY, Brenda Morrison from David, and Lora Schulson of 72andSunny, all contributing unique insights from their respective leadership positions within the industry.
The 2025 NYF Awards president, Scott Rose, noted the outstanding caliber of the jury, emphasizing the unique blend of creative and production leadership. The panel’s combined experiences position them perfectly to spotlight groundbreaking work that might otherwise go unnoticed. Scott reflects that this year’s assemblage of industry pioneers reflects the festival’s commitment to pushing boundaries and elevating standards.
Set to convene in mid-May at the offices of GREY NY, generously sponsored for the 2025 NYF Advertising Awards competition, the Film Craft Executive Jury will finalize their evaluations alongside other distinct judging panels. These include over 300 members from the Shortlist Jury, other Executive Juries, and specialty panels such as Design, PR, and the upcoming Future Now panel.
Together, these accomplished individuals will discern the World’s Best Advertising, celebrating not only sophisticated techniques but also innovative storytelling that challenges conventional formats.
The competition, open for entries until April 25, 2025, calls on creative professionals from around the globe to submit their works for scrutiny under the highest standards of advertising filmmaking. For more information on the categories, rules, and how to enter, participants are encouraged to visit the official NYF Advertising Awards website.
Despite the collection of global talents and the high-profile judging process, readers should note that this report was generated by artificial intelligence, which may involve inaccuracies regarding the people, facts, circumstances, or storyline. Any inquiries or requests for corrections and retractions can be directed to [email protected].