NEW YORK — The prestigious ADC 104th Annual Awards, spearheaded by The One Club for Creativity, recently revealed its lineup of jury presidents, tasked with curating the globe’s preeminent talents in various creative disciplines. With a legacy dating back to 1920, these awards celebrate the highest level of craftsmanship and innovation within the advertising and design industry.
This year’s panel features notable figures from a rich array of sectors. Among the jury presidents are Jeff Goodby from Goodby Silverstein & Partners, Stephanie Wexler from archimania, and Joseph Hutchinson of Rolling Stone. This diverse group brings expertise from fields ranging from advertising and architecture to artificial intelligence and experiential design.
Highlighting the changes in this year’s competition, new categories and adjustments have been made to better suit the evolving landscape of creative industries. Notably, Pharma/Health/Wellness has been added as a new discipline, reflecting a growing sector within creative advertising. Additionally, the division of Publication Design into Book Design and Magazine/Newspaper Design, as well as the separation of Product Design and Packaging Design into distinct categories, illustrate a more nuanced recognition of specialized fields.
Entries for the awards began recently, with the submission process structured to encourage participation from a variety of firm sizes through tiered pricing. This inclusivity extends exceptional opportunities to smaller studios and freelance professionals to showcase their work under a global spotlight.
Judging of the entries is set for March 2025, with finalists to be announced in April. The winners, who will take home Gold, Silver, or Bronze Cubes, or receive a Merit award, will be revealed during The One Club’s Creative Week in May 2025, in a celebratory gathering of creative luminaries.
Several jury presidents will make their mark by judging across new and expanded categories. This includes leaders like Karin Fong in Motion/Film Craft and Yuko Shimizu in Illustration, both of whom are set to define the standards of excellence in their respective disciplines.
The ADC Awards also differs this year in its promotional campaign, themed “Seen By the Best Eyes,” crafted by the newly launched MullenLowe Design Studio. This approach underscores the awards’ commitment to visibility and recognition for all participants, championing groundbreaking ideas and execution in creativity.
For those considering entry, the final deadline is scheduled for February 28, 2025, following earlier deadlines which offer reduced entry fees. This structured approach aims to foster a broad range of submissions from around the world, highlighting The One Club’s dedication to diversity and inclusion in the creative arts.
As anticipation builds toward the ADC 104th Annual Awards ceremony, the creative community watches keenly, ready to celebrate another year of exceptional achievements within the expansive realms of advertising and design.
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