London, United Kingdom: The 63rd annual D&AD Awards, set to illuminate the creative industry from May 18-22, 2025, at London’s iconic County Hall and the Southbank Centre, will feature a distinguished jury comprised of over 300 global experts, including eight prominent figures from India. This event celebrates outstanding achievements across design, advertising, film, and entertainment, culminating in an awards ceremony on the final day.
The D&AD Awards are regarded among the highest honors in the creative fields, attracting entries that demonstrate a profound impact on commercial, economic, social, and cultural spheres. The event not only showcases exceptional global talent but also reflects the evolving narrative of brand storytelling and innovation.
This year, the panel from India boasts a diverse group of creative leaders. Sachin Kamble of Leo Burnett India and Rahul Mathew of DDB Mudra Group are set to judge Art Direction and Digital Marketing, respectively. Neville Shah from FCB Kinnect will evaluate Digital Design, while Neha Tulsian of NH1Design presides over the Packaging Design category. Additional members include Nilima Eriyat from Studio Eeksaurus in the Sound Design & Use of Music category, Vaishnavi Murthy of Monotype as head of the Type Design & Lettering jury, and Kranti Sarma from MPC India will assess Visual Effects. Pooja Manek of Talented Agency rounds out the Indian delegation, overseeing the Writing for Advertising category.
In addition, Kalpesh Patankar, Chief Creative Officer at Leo Burnett UAE, will serve as a jury president, underscoring the breadth of talent and leadership represented at this global forum.
The jury’s responsibility extends beyond awarding creativity as they also set industry standards. Pelle Sjoenell of Droga5, Pum Lefebure of Design Army, Gail Bichler from The New York Times Magazine, and Kalpesh Patankar are among the celebrated industry heavyweights leading this year’s panels.
D&AD has introduced new categories such as Brand Identity Refresh, New Brand Identity, and Creator Content, adapting to the new trends in brand engagement and content creation. These entries will be judged by esteemed experts Frederico Gelli of Tátil, Johanna Roca from Accept & Proceed, and Karl Haddad of TikTok.
Winners at the D&AD Awards are honored with D&AD Pencils, ranging from the Wood Pencils, which recognize the best of the year, to the prestigious Black Pencil, awarded for ground-breaking work that sets new benchmarks in creativity.
Beyond the celebration of excellence, the D&AD Awards play a crucial role in supporting educational initiatives that bridge the academic and professional realms. According to Donal Keenan, COO of D&AD, the accolades not only honor great creative work but also fund programs that nurture future talent.
Submissions for the D&AD Awards 2025 are currently open, with detailed information about categories, criteria, and deadlines available on the organization’s website. Prospective attendees can also purchase tickets for the D&AD Festival 2025, with a 30% early bird discount offered until February 24, 2025.
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